The Executive Director and Founder of EcoMedia Development Initiatives has called on journalists to embrace innovative and responsible reporting on agriculture and environmental issues to promote sustainable farming practices and environmental conservation in Liberia.
Speaking at a one-day seminar organized by the Liberia Agricultural and Environmental Journalists Network (LAEJN) in Paynesville, Danicius Kaihenneh Sengbeh emphasized that the future of agricultural and environmental journalism in Liberia hinges on journalists’ innovation, integrity, and commitment.
In his presentation on “Climate Change, Sustainability, and Agriculture: Journalistic Perspectives,” he highlighted the critical role of journalism in shaping public awareness and influencing policy decisions related to agriculture and the environment.
Drawing on his vast experience as a journalist, corporate communicator, and adjunct lecturer at the University of Liberia, Sengbeh underscored the media’s power in addressing climate change and fostering sustainable agricultural practices.
He stressed the importance of evidence-based reporting and human-centered storytelling to connect the public with the real-life impacts of climate change on farmers. Journalists, he urged, must go beyond merely identifying problems and instead focus on educating the public and influencing policies by highlighting practical solutions.
Sengbeh also pointed to the complex relationship between climate change, sustainability, and agriculture, noting that while agriculture contributes to climate change, it is also one of the most vulnerable sectors. He encouraged journalists to develop a deeper understanding of these interconnections to enhance their reporting on their impact on society, the environment, and livelihoods.
The EcoMedia head urged journalists to focus on success stories in agriculture and environmental conservation, such as crop rotation, regenerative farming, and agroecology, which have proven effective in other countries and could be adapted for Liberia.
Additionally, he emphasized the need for investigative journalism to uncover unsustainable agricultural practices and expose corruption in the agribusiness sector. Acknowledging the challenges journalists face—such as misinformation and climate skepticism—he called for greater access to accurate data to enhance the quality of climate and agricultural reporting.
Sengbeh reaffirmed journalism’s vital role in promoting climate resilience and sustainable agriculture. He explained that accurate, solutions-driven reporting can shape policies, empower communities, and contribute to a more sustainable future for Liberia.
He encouraged journalists to push the boundaries in their reporting, remain dedicated to informing the public, and advocate for policies that strengthen Liberia’s agricultural sector and environmental sustainability.
The seminar, themed “Strengthening Agricultural Journalism in Liberia to Improve Farmers’ Access to Information,” gathered leading media professionals and experts to engage in critical discussions on enhancing agricultural and environmental reporting in the country.
With a strong call for data-driven and impactful journalism, the event served as a platform to equip journalists with the necessary skills and knowledge to effectively report on climate change, sustainability, and agriculture, ensuring Liberians have access to accurate and insightful information in the face of a rapidly changing climate.
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